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Prior to you also start your totally free test, specify what you intend to accomplish. Are you aiming to enhance key words positions for a certain item? Setting particular, quantifiable, achievable, pertinent, and time-bound (CLEVER) objectives will assist you focus your initiatives and measure the success of the trial. As Oryn describes, aligning your test goals with your long-term business goals is essential for a solid approach. Think about what a successful outcome looks like for your company, and job backwards from there.